Digital Marketing Executive

About this role

About the role: - Develop and execute digital marketing strategies to build brand awareness and drive customer engagement across online channels - Manage social media accounts, create compelling content, and monitor community interactions to foster audience growth - Plan and coordinate digital campaigns including email marketing, SEO optimization, and paid advertising initiatives - Analyze campaign performance through analytics tools and generate reports to track ROI and inform strategy refinements - Collaborate with design and content teams to produce marketing materials that align with brand guidelines - Conduct market research to identify trends, competitor activity, and audience preferences - Optimize website content and user experience to improve conversion rates and search visibility - Manage digital advertising budgets and bids across platforms like Google Ads and social media networks - Support product launches and promotional activities through coordinated multi-channel campaigns - Track key performance indicators and maintain documentation of all marketing initiatives - Stay current with digital marketing tools, platform updates, and industry best practices - Communicate campaign results and recommendations to stakeholders and leadership